marketing

Re-Blogged from my Orangeberry Book Tour

Vicky's StudyI’d like to share some pointers I’ve picked up since embarking on my journey as a writer:

1.      BEING AN AUTHOR IS AS MUCH ABOUT MARKETING AS IT IS ABOUT WRITING.

“That can’t be!” you cry. But alas, it’s true. Writing the book is the easy part. Whether you’re and indie or traditionally published author, expect to spend a large chunk of time marketing your books. You’ll find many aspects of it can be fun. Accept it as part of the process and enjoy!

 2.      YOU NEED AN AUTHOR PLATFORM.

An “Author Platform” is simply your internet presence, your visible “brand.” It’s what readers will find if they Google you, and it’s an efficient way to develop a loyal fan base. Generally, a platform consists at a minimum of a website, Facebook Fan Page, Twitter account, blog, and, optionally, accounts on LinkedIn, Pintrest, Google+, and/or Instagram. Don’t panic. It’s not as daunting as it sounds and it can be built over time.

3.      YOU MUST SHOW UP FOR WORK.

The good news: being a writer is great fun and there’s no dress code! The bad news: you actually have to do the work. Make a schedule and try to write at the same time and for several hours each day. Don’t answer the phone, check your email, or raid the refrigerator. You’ll be amazed at how much you get done.

4.      YOU WILL VISIT THE PIT OF DESPAIR.

It’s unavoidable. Every writer experiences bouts of self-doubt every now and again and for no apparent reason. It’s an occupational hazard like black lung disease (only worse). The best way to handle it is to recognize it’s temporary. Focus on your accomplishments, read a piece of amazing writing, polish the chapters you’ve already written, call a friend who can be trusted to talk you off the ledge. Just relax until it passes.

5.      READING IS AS IMPORTANT AS WRITING.

“If you don’t have time to read, you don’t have the time (or the tools) to write.” – Stephen King. I find reading invaluable for three reasons: it keeps me current in my genre; it keeps my writing sharp; and it’s a relaxing break from writing. Actually, I feel like I’m still working whenever I’m reading a good book, because I’m observing another author’s style, plot development, character growth, etc.

6.      NO MATTER HOW GREAT YOUR WRITING, EXPECT TO GET DISSED.

They say you’re not a real writer until your first bad review. Regardless, it stings like hell. Learning to shrug off a bad review is essential to surviving in this industry. Maybe the reviewer just didn’t understand your book, or didn’t really read it. Sometimes, though, the reviewer has a valid point, in which case we need to take our medicine, no matter how foul tasting, and try to benefit from it. My recommendation: grow some Rhino skin.

7.      IT’S OKAY TO SHOVEL CRAP AS LONG AS YOU CLEAN IT UP LATER.

The best advice I ever received as a writer is: “Do whatever it takes to get that first draft completed.” Don’t worry about how inane or ugly it is. You can fix it later. It goes against our perfectionist tendencies, but it really works.

8.      WRITING IS A LIFE-LONG HONING OF THE CRAFT.

I’m constantly amazed at how much I learn every day just by reading other writers’ blogs, participating in author forums, or listening to readers. Remember, even after you fearlessly claim the title “Writer,” there’s always room for improvement.

9.      AN EXTENSIVE VOCABULARY IS MORE IMPORTANT THAN KNOWLEDGE OF GRAMMAR.

Vocabulary and grammar are both important to writing, but rules of grammar are broken more often than they’re observed in novel writing, especially where dialogue is concerned. I do little things every day to expand my vocabulary. Grammar I leave to the editors.

10.  EVEN ON ITS WORST DAY, WRITING IS MUCH MORE FUN THAN PRACTICING LAW.

Enough said!

Choosing your book cover is not simple, but it can make all the difference in whether your book gets more than just a passing glance. It’s not as complicated as some would have you believe. Articles abound claiming to have the “Five Critical Elements” or the “Ten Keys” for making your book fly off the shelf. But after synthesizing a number of articles on the subject, it appears to boil down to three closely interrelated and overlaping qualities: (1) The Pop Factor; (2) Genre Identity; and (2) Instant Connection.

 The Pop Factor: It’s not rocket science. Visualize a crowded book shelf. Does your cover stand out? Is it distinctive and eye-catching? If not, it’s likely to get overlooked. Period. This doesn’t mean you make your cover as provocative as possible. Rather, the goal is for it to be captivating and clear. There is also a more subtle piece to this distinctiveness factor–your cover must speak to your target audience. Which brings us to …

 Genre Identity: Does your cover follow the current trends in your genre or category? It’s great if you want to step out a little and forge some new ground while still appealing to your target audience. But genre confusion in a cover is a killer. If your category is YA and your cover looks like space opera sci-fi, forget it. It needs to appeal to teens (or adults who like to read YA). If it’s a mystery and it looks like a romance, people browsing the mystery shelves are not likely to pick it up. Do your research. What do the current best sellers in your genre look like? Which brings us to …

 Instant Connection: Call this the Three Second Rule. Experts say the average person browsing in a book store gives your book approximately three seconds before deciding whether to pick it up or move on to the next. Does your cover engage the emotions, or at least intrigue the reader enough to want to read the back cover blurb? Your cover may be distinctive and eye-catching, but if it doesn’t instantly pique the emotions of your target reader, you’ve probably missed the boat, and a potential sale!

 Covers that Score a Home Run: Two of my favorite YA covers (which also happen to be two of my favorite books this year) have nailed all three of these key factors: Splintered, by A.G. Howard and Cinder by Marissa Meyer:

SplinteredCinder

 Exception to the Rules: Of course there are always exceptions to the rules. If it hadn’t been for all the pre-release hype for the wonderful  The Fault in our Stars by John Green, I never would have picked up this bestselling book. The cover doesn’t speak to me at all:

Fault in Our Stars

What do you think is the most important element of a good book cover? What’s your favorite book cover?

 

About


I’m a writer and author of novels, short stories and poetry. My TRANSCENDER TRILOGY blends science-fiction, fantasy, and romance in an exciting cross-dimensional adventure. My latest, The Weight of Air, is a short work of contemporary fiction presenting a tantalizing "Would I?/Wouldn't I?” dilemma.

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