Marketing

Now Available on Amazon.com for Kindle and in Paperback

I’m delighted to announce the launch of my latest book: “The Weight of Air: A Short Story,” and the accompanying giveaway of 50 copies of the Kindle Edition! Enter the Giveaway!

An early version of this story had been collecting dust in my desk drawer (my computer, really) for nearly two years. I liked the original story called “Murdering Time,” but couldn’t generate a lot of interest in it from literary journals. I realized it lacked something—I just wasn’t sure what.

Then, a few months ago, I received a number of emails from a Canadian publication, Broken Pencil Magazine, urging me to submit a story to their Indie Writers Deathmatch (yes, it really was a bloodbath). So I decided to pull out a creepy old sci-fi story I’d written a few years back but never published, and I revised it for the contest. Lo and behold the story, “Fogger,” was accepted as one of the 16 finalists in the Deathmatch, and went on to make it to the semi-finals. I was happy to receive a prize package from the magazine, but was even more excited to learn that they had decided to publish my story.

The experience inspired me to pull out more of my old stories that I’d previously given up on and refurbish them. I’m very happy I did. This new story, “The Weight of Air,” is twice as long as the original, and I finally figured out where the story was supposed to go. It’s amazing what a difference some time, distance, and a couple of additional years of writing experience make!

Once it was completed, I submitted “The Weight of Air” to a few literary journals. When I received a rejection, I was actually thrilled. I know it sounds strange, but the editor wrote to me that “there is much to admire in this story, but unfortunately it is not a good fit for [our journal].” She went on to say that it would probably do well with a journal looking to publish more commercial fiction. She also enclosed the comments of the reader reviewer at the journal, which were extremely complimentary. Among other things, the reader said it had a “Compelling plot that both anticipates and upends readers’ predictions/expectations,” and that it was a “delight to read.” That made me feel great!

Since delighting readers is really my major goal, I decided to publish the story myself! I hope you will check out The Weight of Air on Amazon. And, my advice is to all you writers out there: Don’t ever give up on your work, maybe that story or novel just needs a little tweaking. It’s worth taking a second look and a second leap!

Please enter the Weight of Air Launch Giveaway!

Choosing your book cover is not simple, but it can make all the difference in whether your book gets more than just a passing glance. It’s not as complicated as some would have you believe. Articles abound claiming to have the “Five Critical Elements” or the “Ten Keys” for making your book fly off the shelf. But after synthesizing a number of articles on the subject, it appears to boil down to three closely interrelated and overlaping qualities: (1) The Pop Factor; (2) Genre Identity; and (2) Instant Connection.

 The Pop Factor: It’s not rocket science. Visualize a crowded book shelf. Does your cover stand out? Is it distinctive and eye-catching? If not, it’s likely to get overlooked. Period. This doesn’t mean you make your cover as provocative as possible. Rather, the goal is for it to be captivating and clear. There is also a more subtle piece to this distinctiveness factor–your cover must speak to your target audience. Which brings us to …

 Genre Identity: Does your cover follow the current trends in your genre or category? It’s great if you want to step out a little and forge some new ground while still appealing to your target audience. But genre confusion in a cover is a killer. If your category is YA and your cover looks like space opera sci-fi, forget it. It needs to appeal to teens (or adults who like to read YA). If it’s a mystery and it looks like a romance, people browsing the mystery shelves are not likely to pick it up. Do your research. What do the current best sellers in your genre look like? Which brings us to …

 Instant Connection: Call this the Three Second Rule. Experts say the average person browsing in a book store gives your book approximately three seconds before deciding whether to pick it up or move on to the next. Does your cover engage the emotions, or at least intrigue the reader enough to want to read the back cover blurb? Your cover may be distinctive and eye-catching, but if it doesn’t instantly pique the emotions of your target reader, you’ve probably missed the boat, and a potential sale!

 Covers that Score a Home Run: Two of my favorite YA covers (which also happen to be two of my favorite books this year) have nailed all three of these key factors: Splintered, by A.G. Howard and Cinder by Marissa Meyer:

SplinteredCinder

 Exception to the Rules: Of course there are always exceptions to the rules. If it hadn’t been for all the pre-release hype for the wonderful  The Fault in our Stars by John Green, I never would have picked up this bestselling book. The cover doesn’t speak to me at all:

Fault in Our Stars

What do you think is the most important element of a good book cover? What’s your favorite book cover?

 

About


I’m a writer and author of novels, short stories and poetry. My TRANSCENDER TRILOGY blends science-fiction, fantasy, and romance in an exciting cross-dimensional adventure. My latest, The Weight of Air, is a short work of contemporary fiction presenting a tantalizing "Would I?/Wouldn't I?” dilemma.

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